Job Summary

HR Talent Solutions is seeking a highly skilled and performance-driven Digital Ad Specialist with strong expertise in Meta (Facebook & Instagram Ads) and Google Ads. This remote role is ideal for a data-oriented marketing professional who can plan, execute, optimize, and scale paid advertising campaigns across multiple digital platforms. You will play a key role in driving lead generation, brand visibility, and ROI-focused advertising outcomes for a diverse portfolio of clients.

Key Responsibilities

Plan, create, and manage high-performing paid advertising campaigns on Meta Ads Manager and Google Ads platforms
Conduct keyword research, audience targeting, and competitor analysis to improve campaign effectiveness
Develop and optimize ad creatives, copy, and landing page recommendations to maximize conversions
Monitor daily campaign performance and adjust bidding strategies, budgets, and targeting parameters
Perform A/B testing on ads, audiences, and creatives to improve CTR and conversion rates
Generate detailed performance reports with actionable insights and recommendations
Collaborate with content, design, and marketing teams to align campaign strategies
Stay updated with platform algorithm changes, trends, and best practices
Ensure campaigns meet KPIs such as CPL, CPA, ROAS, and conversion targets

Required Skills and Qualifications

Strong hands-on experience with Meta Ads (Facebook/Instagram) and Google Ads (Search, Display, YouTube)
Solid understanding of digital marketing metrics (CTR, CPC, CPA, ROAS, conversion tracking)
Experience with Google Analytics and conversion tracking tools (GA4 preferred)
Knowledge of audience segmentation, remarketing, and funnel-based marketing strategies
Ability to write effective ad copy and collaborate on creative development
Strong analytical skills with attention to detail and data interpretation
Familiarity with landing page optimization principles

Experience

2–5 years of proven experience in managing paid advertising campaigns
Experience working with e-commerce, lead generation, or SaaS campaigns is highly preferred
Demonstrated success in improving ROAS and reducing acquisition costs

Working Hours

Fully Remote position
Flexible working hours aligned with project deadlines and campaign schedules
Occasional overlap with international clients may be required

Knowledge, Skills, and Abilities

Strong strategic thinking and problem-solving ability
Ability to manage multiple campaigns simultaneously
High level of proficiency in campaign budgeting and scaling strategies
Excellent communication and reporting skills
Ability to work independently in a remote environment
Strong understanding of conversion funnels and customer journey mapping

Benefits

Competitive remote compensation package
Performance-based incentives and bonuses
Flexible working environment
Opportunity to work with global clients and diverse industries
Professional growth in advanced performance marketing strategies
Access to training resources and upskilling opportunities

Why Join

At HR Talent Solutions, you will be part of a forward-thinking recruitment and digital growth ecosystem where innovation, performance, and learning are at the core. You will have the opportunity to directly impact business growth through high-performance advertising campaigns while continuously advancing your expertise in paid media marketing.

How to Apply

Interested candidates are invited to submit their updated CV along with a brief summary of past Meta and Google Ads campaign performance results. Applications can be sent via the official HR Talent Solutions recruitment portal or email as specified in the job posting. Shortlisted candidates will be contacted for a virtual interview and campaign performance discussion.

Digital Ad Specialist – Meta & Google Ads (Remote)

Job Description