Job Summary
IT Sight Technologies is seeking a highly strategic and results-driven Digital Brand Manager to lead brand growth initiatives across the CPG (Consumer Packaged Goods) and retail sectors. This remote role requires a forward-thinking professional who can blend data-driven insights with creative storytelling to elevate brand presence, optimize digital campaigns, and drive customer engagement across multiple channels. You will play a critical role in shaping brand identity, strengthening market positioning, and delivering measurable business outcomes in a competitive digital landscape.
Key Responsibilities
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Develop and execute comprehensive digital brand strategies tailored to CPG and retail markets.
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Manage end-to-end digital marketing campaigns including social media, paid media, SEO/SEM, email marketing, and content marketing.
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Analyze consumer behavior, market trends, and competitor strategies to identify growth opportunities.
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Collaborate with cross-functional teams including product, sales, and creative to ensure brand consistency.
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Oversee brand messaging, tone, and visual identity across all digital platforms.
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Track and report on campaign performance using analytics tools, optimizing ROI and engagement metrics.
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Manage agency relationships and external vendors when required.
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Drive innovation in digital marketing practices, including personalization and omnichannel strategies.
Required Skills and Qualifications
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Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
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Strong understanding of digital marketing ecosystems and branding principles.
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Proficiency in analytics tools such as Google Analytics, Meta Business Suite, and marketing automation platforms.
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Excellent communication, storytelling, and presentation skills.
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Ability to manage multiple projects and meet deadlines in a remote work environment.
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Strong strategic thinking combined with hands-on execution capabilities.
Experience
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Minimum 4–7 years of experience in digital marketing or brand management.
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Proven experience working in CPG, retail, or e-commerce industries.
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Demonstrated success in managing and scaling digital campaigns with measurable outcomes.
Working Hours
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Flexible remote working model.
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Expected to overlap with core business hours for team collaboration.
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Occasional extended hours may be required during campaign launches or critical projects.
Knowledge, Skills, and Abilities
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Deep understanding of consumer behavior in digital environments.
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Strong analytical and problem-solving skills.
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Creative mindset with the ability to translate insights into actionable strategies.
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Familiarity with emerging digital trends such as influencer marketing, AI-driven campaigns, and personalization tools.
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High level of adaptability in a fast-paced, evolving market.
Benefits
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Competitive salary package with performance-based incentives.
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Fully remote work environment with flexible scheduling.
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Opportunities for professional development and upskilling.
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Access to cutting-edge marketing tools and resources.
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Collaborative and inclusive company culture.
Why Join IT Sight Technologies
At IT Sight Technologies, you will be part of a dynamic team that values innovation, creativity, and measurable impact. This role offers the opportunity to work with diverse global clients in the CPG and retail space while shaping digital brand strategies that truly make a difference. If you are passionate about building brands and driving growth in a digital-first world, this is the ideal role for you.
How to Apply
Interested candidates are invited to submit their updated resume along with a portfolio of digital campaigns or brand projects. Please include a brief cover letter outlining your experience in CPG/retail brand strategy and your approach to digital brand management. Shortlisted candidates will be contacted for further evaluation.