Job Summary
We are seeking a highly skilled and detail-oriented Email Marketing Specialist to join Outreach Solutions. The ideal candidate will be responsible for planning, executing, and optimizing email marketing campaigns using platforms such as Mailchimp and Klaviyo. This role requires a strong understanding of customer segmentation, automation workflows, and performance analytics to drive engagement, conversions, and customer retention.
The Email Marketing Specialist will collaborate with marketing, content, and design teams to create impactful email campaigns that align with business goals and brand voice.
Key Responsibilities
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Develop, implement, and manage end-to-end email marketing campaigns.
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Create automated email workflows including welcome series, abandoned cart, re-engagement, and post-purchase flows.
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Segment email lists based on customer behavior, demographics, and purchase history.
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Design and test email templates for optimal performance across devices and platforms.
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Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions).
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Conduct A/B testing to improve email effectiveness and engagement.
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Maintain email lists and ensure data accuracy and compliance with GDPR and other regulations.
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Collaborate with content writers and designers to create compelling email content.
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Optimize deliverability and ensure campaigns reach the intended audience.
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Stay updated with email marketing trends, tools, and best practices.
Required Skills and Qualifications
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Proficiency in Mailchimp and/or Klaviyo (mandatory).
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Strong understanding of email marketing principles and automation.
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Knowledge of customer segmentation and lifecycle marketing.
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Experience with A/B testing and performance optimization.
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Basic understanding of HTML/CSS for email customization (preferred).
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Strong analytical skills with the ability to interpret campaign data.
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Excellent written communication and copywriting skills.
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Attention to detail and strong organizational abilities.
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Ability to work independently and meet deadlines.
Experience
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1–3 years of experience in email marketing or digital marketing roles.
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Experience handling e-commerce or SaaS email campaigns is an advantage.
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Freshers with strong Mailchimp/Klaviyo certification and project experience may also apply.
Working Hours
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Full-time: 40 hours per week
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Flexible working hours with possible overlap in business communication hours
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Remote or hybrid work options depending on project requirements
Knowledge, Skills, and Abilities
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Strong understanding of CRM and marketing automation tools
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Ability to create data-driven marketing strategies
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Creative thinking for campaign ideation and audience engagement
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Problem-solving mindset with focus on optimization and ROI
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Ability to manage multiple campaigns simultaneously
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Strong teamwork and communication skills
Benefits
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Competitive salary package
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Remote / hybrid work flexibility
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Performance-based incentives and bonuses
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Professional growth and training opportunities
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Exposure to global clients and advanced marketing tools
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Paid leaves and holidays as per company policy
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Supportive and collaborative work environment
Why Join
Joining Outreach Solutions means becoming part of a forward-thinking digital marketing team focused on innovation, performance, and measurable results. You will have the opportunity to work on impactful campaigns, enhance your expertise in marketing automation, and contribute directly to business growth.
We value creativity, ownership, and continuous learning, making this role ideal for professionals looking to grow in the email marketing domain.
How to Apply
Interested candidates are invited to submit their updated resume along with a brief portfolio or sample email campaigns (if available). Applications can be sent via email to the recruitment team or through the official company application portal.