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Job Description
Job Summary
Consumer Insights is seeking a detail-oriented and analytical Market Research Analyst to join our growing team. In this role, you will be responsible for collecting, analyzing, and interpreting market data to help businesses make informed strategic decisions. You will transform complex data into actionable insights that drive product development, marketing strategies, and business growth. The ideal candidate is highly analytical, curious, and passionate about understanding consumer behavior and market trends.
Key Responsibilities
Conduct quantitative and qualitative market research using surveys, interviews, focus groups, and data analytics tools
Analyze market trends, consumer behavior, and competitor activities to identify opportunities and risks
Design research methodologies tailored to business objectives and project requirements
Prepare detailed reports, dashboards, and presentations summarizing key insights and recommendations
Collaborate with marketing, product, and strategy teams to support decision-making processes
Monitor industry trends and economic factors affecting target markets
Collect and interpret large datasets using statistical tools and software
Ensure accuracy, validity, and reliability of research findings
Required Skills and Qualifications
Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, or related field
Strong analytical and critical thinking skills
Proficiency in data analysis tools such as Excel, SPSS, R, Python, or similar platforms
Excellent written and verbal communication skills
Ability to translate complex data into clear, actionable insights
Strong attention to detail and problem-solving abilities
Understanding of research methodologies and statistical techniques
Ability to manage multiple projects and meet deadlines
Experience
1–3 years of experience in market research, data analysis, or a related field preferred
Fresh graduates with strong analytical and academic backgrounds are encouraged to apply
Working Hours
Full-time position
Monday to Friday, 9:00 AM – 6:00 PM
Flexible working arrangements may be available depending on project needs
Knowledge, Skills, and Abilities
Strong knowledge of market research principles and consumer behavior analysis
Ability to work with large datasets and derive meaningful insights
High proficiency in report writing and data visualization
Strong collaboration and communication skills across cross-functional teams
Ability to think strategically and provide data-driven recommendations
Adaptability to fast-paced and evolving business environments
Benefits
Competitive salary package
Performance-based bonuses
Health and wellness coverage
Paid leave and public holidays
Professional development and training opportunities
Access to advanced research tools and analytics software
Career growth opportunities within a dynamic organization
Why Join Consumer Insights
At Consumer Insights, you will be part of a forward-thinking team dedicated to understanding markets and shaping business strategies through data. We value innovation, curiosity, and continuous learning. This is an opportunity to work on impactful projects, collaborate with industry professionals, and grow your career in a data-driven environment.
How to Apply
Interested candidates are invited to submit their updated resume along with a cover letter highlighting relevant experience and skills. Please send your application to: careers@consumerinsights.com Subject Line: Application for Market Research Analyst Position