Job Summary
Le Plantis Garden Center is seeking a creative, passionate, and digitally savvy Social Media Content Creator to join our growing team. This role is ideal for someone who has a genuine interest in gardening, plants, sustainable living, and digital storytelling. The selected candidate will be responsible for developing engaging content that strengthens our brand presence across social media platforms, builds community engagement, and inspires gardening enthusiasts of all experience levels.
As our Social Media Content Creator, you will combine creativity, marketing insight, and industry knowledge to produce high-quality content that reflects our mission of bringing nature closer to people's everyday lives.
Key Responsibilities
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Create original, engaging, and visually appealing content for social media platforms including Instagram, Facebook, TikTok, Pinterest, and YouTube.
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Develop content calendars aligned with seasonal gardening trends, promotions, product launches, and brand campaigns.
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Capture high-quality photos and videos of plants, gardening tutorials, landscaping projects, workshops, and in-store events.
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Write compelling captions, educational posts, gardening tips, product highlights, and community-focused content.
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Monitor social media performance metrics and optimize content strategies based on audience engagement and analytics.
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Stay updated on social media trends, gardening trends, hashtags, and competitor activities.
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Collaborate with marketing, sales, and retail teams to create promotional campaigns and brand storytelling initiatives.
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Engage with followers by responding to comments, direct messages, and community discussions.
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Assist with influencer partnerships, customer testimonials, and user-generated content campaigns.
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Support email marketing and blog content creation when required.
Required Skills and Qualifications
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Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Horticulture, or related field preferred.
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Strong passion for gardening, plants, landscaping, or sustainable living.
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Proven experience creating content for social media platforms.
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Excellent photography, videography, and basic editing skills.
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Proficiency with design and editing tools such as Adobe Photoshop, Adobe Premiere Pro, and Canva.
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Strong copywriting and storytelling abilities.
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Knowledge of social media scheduling tools and analytics platforms.
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Understanding of SEO, hashtag strategies, and audience engagement techniques.
Experience
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2–4 years of experience in social media content creation, digital marketing, brand management, or related creative roles.
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Experience in gardening, horticulture, lifestyle, retail, or home improvement industries is highly preferred.
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Portfolio showcasing successful content campaigns and audience engagement growth.
Working Hours
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Full-Time Position
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40 hours per week
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Flexible scheduling based on content shoots, campaigns, and seasonal promotions.
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Occasional weekend or event coverage may be required.
Knowledge, Skills, and Abilities
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Strong understanding of current social media algorithms and trends.
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Ability to transform gardening knowledge into educational and entertaining content.
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Excellent communication and interpersonal skills.
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Strong project management and organizational abilities.
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Ability to work independently while managing multiple deadlines.
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Creative mindset with attention to visual detail.
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Strong analytical thinking with data-driven decision-making skills.
Benefits
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Competitive salary package
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Performance-based bonuses
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Employee discounts on gardening products and plants
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Professional training and career development opportunities
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Creative and collaborative work environment
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Paid vacation and holiday benefits
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Access to workshops, plant care education, and industry events
Why Join Us?
At Le Plantis Garden Center, we believe gardening is more than a hobby—it’s a lifestyle that brings joy, wellness, and connection to nature. Joining our team means becoming part of a company that values creativity, sustainability, innovation, and community engagement. You will have the opportunity to inspire thousands of plant lovers while building an exciting career in digital content creation.
How to Apply
Interested candidates are invited to submit:
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Updated resume
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Cover letter
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Portfolio or social media content samples
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Links to professional social media profiles or previous campaigns
Please send your application to the HR Department of Le Plantis Garden Center with the subject line:
Application – Social Media Content Creator (Gardening)